Video content is a great way to engage with customers and prospects. It also has the potential to increase your website's conversion rates, which will lead to increased revenue for your business.
In this blog post, we'll talk about 13 video ideas that you can use on your website or blog - everything from training videos to testimonials!
We'll provide some helpful tips, like what size video is best for websites, and whether or not it makes sense for you to embed other people's videos on your site as well.
If you're wondering if video content is right for your website, then this blog post will help you figure out the answer. We hope that you'll find some ideas here to inspire what type of video content could work best for you!
Before we look at all 13 types of video you could create for your website, let's answer some common questions about video marketing.
Should I put a video on my website?
Yes! They're an excellent way to show off what you have to offer, attract new customers, increase brand awareness, gain more social media followers, and rank better in search engines like Google for relevant keywords.
Videos are an effective marketing tool that help people understand the benefits of working with you, which will lead them to sign up for more information or make a purchase.
Adding videos to your website also makes it easier for visitors to see and hear about the kind of work you do.
For example: When someone is looking for a new contractor, they might look at your website to see the types of projects you have completed and the quality of your work. You can be sure that adding video to your website will make you stand out above other businesses providing the same services if they don't have videos on their website.
Plus, video content will help with SEO (Search Engine Optimization) by including keywords in the file name and tags.
Video marketing isn't just for show. It can help your business grow by engaging with viewers and converting them into leads.
Creating videos for your website can be as simple as a selfie, by using your phone to record yourself talking about or demonstrating your products. However, if you want something more professional - and we would advise to be as professional as possible at all times with your website content - then you might want to consider an online video editor like Vidnami.
How do I display a video on a website?
A video can be displayed on a website by uploading it, using code to embed it in the page, normally in a video player, or by linking to a video already uploaded to YouTube, Vimeo, etc.
Depending on your level of skill, you may need help adding your video to your website, but once you know what you are doing, it's very easy.
Choosing whether to upload the video or link to it may also be affected by your hosting package or website builder - either way, it's still a great way to get noticed online!
Can I post other people's videos on my website?
Often, video content creators will share their videos on YouTube. It is important to give credit for the original video's creator by including a link in your description or with an annotation of that video - otherwise, you may violate copyright laws and this could get you into trouble.
Otherwise, as long as it doesn't break any other rules, you can share other people's videos. This is in fact very common when you are selling products, as the manufacturer may provide video marketing material.
For example, this video by Vidnami shows you how you can create videos for your website in minutes...
13 Content Ideas for Video On Your Website
Content Videos
Content videos are a type of video that is specifically created for the purpose of providing information and narrative. They often take advantage of storytelling to convey their message, but also provide useful tips or advice on how you can do something yourself. These types of videos have been shown to be beneficial in marketing because they create an emotional connection with the viewer.
Content videos are created to provide information, entertainment or a solution. They can be about anything and they're typically used by marketers as video marketing material for their website.
Content video from Vidnami:
Product Videos
Showcase your products in action on your website or landing pages to provide inspiration for customers and give them the opportunity to see what they can do with the product. Use video overlays and animations to really bring them alive for viewers, and to highlight features and benefits.
Product videos are a great way to show customers exactly how they can use your product. The best thing about them is that you don't need any fancy equipment or editing skills - all you need is something to film, an idea for what the video should be and your phone! You can always edit them later, and add 'bells & whistles' to make them really stand out.
Don't get too hung up on not being able to film something professional and costly. People respond to authenticity and, if you're honest in your video content, customers will appreciate this.
Training Videos
Create step-by-step tutorials that can be shared via email or embedded into your website. A video tutorial can be a very effective way to help your customers understand how to use your product.
Adding a step-by-step training video on your website is also an excellent idea if you have many products that require different levels of user skills. A customer looking for the right type of equipment will immediately know which tutorials are relevant to them.
Training videos are also a great way to showcase the features of something like an app - as apps can be hard for some people to figure out when there's no manual or instructions included.
Presenter Videos
It's said that a picture is worth 1000 words, but in video marketing, having a presenter makes all of the difference. This type of video features a person on camera who talks about and demonstrates what your product or service does.
Presenter videos are very popular because they offer an opportunity to build trust with viewers by being authentic with them and inviting them into your company culture or showcasing your employees.
Presenter videos can also be very helpful for those who are visually impaired, as they provide a voiceover that is more personal and engaging than just reading on the page or through an app.
Besides being useful when considering accessibility, presenter videos have many benefits across industries such as fitness, travel, food - any business where it's important to see a person engaged with an object or talking about their expertise.
Customer Testimonial Videos
Create video testimonials about how your products or services have helped your customers. This will help prove that there is a need for what sell or you do and build trust with potential customers.
You can ask current or past customers to record short video testimonials of their experience using your product or working with you. If this is not convenient, ask them for a quote that you can put into a video with an image of them - preferably using your product or with the end result of your service.
Promotional Videos
Promotional videos are a great way to introduce your business, showcase what you have to offer, and share why people should do business with you.
Some ways promotional videos can be used: show how products or services work in real-life scenarios; feature testimonials about the benefits of using your product or service; highlight new things coming soon from your business.
Promo videos can be also be posted on social media channels and YouTube.
The length of these promotional videos depends on what you want to convey about your business or organization - just remember that people are busy, so don't go on too long unless you need the extra time to really tell them everything about your product.
Tip: People only retain 4 pieces of information at a time, so make sure your video concentrates on the 4 most important points.
Course Videos
The video could be a short introduction to the course, or it can go through each lesson in detail. Course videos are helpful because they give learners an idea of what awaits them when they start your course and also help you cover more information than just text instructions.
For example, if there is some sort of new program that will be taught during the course, you could run a video that explains what it is and how to use it. The video should be short, and you can use the course timeline to keep it organized. This is helpful for your viewers because they know when to expect a new lesson in your course.
Another great feature of course videos is they are helpful for learners who want to learn from home.
Did you know that video content also helps older adults retain information better than reading instructions?
Enhance your existing courses - perhaps in the form of workbooks or PDFs - by making videos to take students through the course step-by-step.
Vertical Videos
Vertical videos are great for advertising on social media platforms like Instagram or Twitter. Rather than being landscape mode videos, these are filmed in portrait mode or can sometimes be in a square format.
Fact: Square videos in a mobile newsfeed take up 78% more real estate than landscape video, and vertical video takes up even more - making vertical video more engaging, more effective, and easier to watch.
Vertical video ads can be as short as 15 seconds, while still conveying the important information you want your viewers to know about what they need.
In fact studies have shown that Vertical videos can result in more 3-second video views and significantly increase 50% total watch time views.
Vertical video example from Vidnami
Animated Videos
Animated videos are a great way to create shareable content that will help you provide more information about your products or services. Animated videos can show how something works, demonstrate the steps of an activity, and just be really entertaining with whatever theme they may have.
There are many platforms available to make animated videos, such as Doodly, Toonly, Vidello, and CreateStudio.
Sales Videos
Sales videos are a great way to increase customer conversion rates. They can be used for anything from highlighting your different products or services, convincing customers that they need something you offer or helping them see the benefits of using your company's product.
You can film your sales video in a number of formats, such as filming yourself talking about your product or service, filming your product in action, or filming before and after shots of an activity your product has helped someone with.
The objective is to make a sale, so be sure to include a call-to-action in your sales video.
E-Commerce Ads
Similar to a sales video, an e-commerce ad shows a product or service in action. These ads are typically shorter than an entire sales video and highlight the benefits of purchasing your company's products online rather than shopping at a store.
Mobile devices have made e-Commerce easy, so make sure you take advantage by having mobile responsive advertisements on your website that encourage customers to connect with your company on various social media networks.
Keep your advertisements short and sweet for mobile users. Consider a few benefits of the product you are advertising, as well as at least one thing that sets it apart from competitors' products or services.
Facebook Videos
Facebook video is the best way to tell your story. Facebook videos can be used as a standalone form of content, or in conjunction with text and images on your timeline so you can share something compelling every day.
Facebook Videos can be uploaded to your Facebook Business Page, Group or Personal Timeline, or even as paid adverts. Creating video for Facebook is not hard.
Facebook videos were made to be shared. Most people share what they watch on Facebook, so make sure it's your video they watch!
Facebook Video example from Vidnami:
Instagram Videos
The Instagram user spends more than half of their time on the platform watching video content, which makes it the perfect place for sharing online tutorials or product demos with followers.
Instagram videos work well for marketing on your website because they are shareable content, and people love to watch video. They're quick, easy, and allow you to show what's happening from a different perspective. You don't even need an extensive production team or expensive equipment - just shoot in vertical format with the Instagram app!
Tip: Create a video to promote your business on your website and share it with your customers, social media followers, email subscribers.
How do we create our website videos?
One of our favorite platforms to create website videos is Vidnami, and we love the fact that you can get a 14 Day Free Trial and play with it yourself so you can see how it works.
You can also get 25% OFF FOR LIFE as a Blogs by Jarvis Fan 😉
What are some other frequently asked questions about video on websites?
What is a video content?
Video content is any video that you upload to your website. It can be a product demo, an introduction to the company founders, or even just footage of what it's like at your office. Videos are really great for getting people interested in what you have to offer and creating more trust with potential customers- because after all, they can see what you're all about.
Tip: Creating a video of your company's values and mission statement is the perfect way to show what kind of business culture you have, which will help potential customers feel more comfortable with buying from you!
Why should I use video content?
Video content can be an incredibly powerful marketing tool for any small business. It's a great way to get your products in front of more people, and it can make you look like the most innovative company out there. And that's just scratching the surface! There are plenty of other benefits for using video content on your website.
How do I get a video on my website?
There are many different methods of getting a video onto your website. You could upload it or embed it from YouTube, Vimeo or other websites like those which host your videos for you on dedicated 'channels'.
What is the best video size for websites?
The most common video size for websites is 1080p Full HD. This size will be displayed in the best quality on all browsers and screens, so it makes sense to aim for this format if you have the bandwidth or time to spare.
Why is a clickbait title important for your video?
Clickbait titles are important because they can help you get more views on your video. If your title is interesting and catches people's attention, they are more likely to click on it and watch your video.
Why embedding a video is important for your website?
Embedding videos on your website is an excellent way to get long-form content in front of your audience. It gives you more opportunities for people to watch and listen to what you have to say, which will lead them back to the page they're on.
What is the impact of inserting a video in a webpage?
Inserting, uploading or embedding a video in a webpage has many benefits. It boosts engagement rates, it increases your site's popularity and Google ranking, and it provides more opportunities to showcase long-form content for your website visitors.
In conclusion: Why you need video on your website
Video can be a way of reaching prospective customers and clients that don't respond to other advertising formats.
We learn in 3 different ways - Visually, by Hearing, and by Reading.
Video can help satisfy all of these needs, it's a more effective way to communicate your message or educate an audience because the video gives them the opportunity to watch and listen without being forced to read text on a screen.
Furthermore, videos are an easier way for us as human beings to process information than long paragraphs of text and with the average adult watching an hour of video content every day, it's clear that people are drawn to this format.
Videos can improve your website ranking in search engine results pages (SERPs) for keywords you're targeting.
Videos also allow you to showcase your products or services in action, which can help customers understand the benefits of what they are purchasing and encourage them to purchase it as well.
This post was written with the help of our AI Copywriting Assistant - Jarvis
We online video creators Pictory - Doodly, Toonly, Vidello and CreateStudio.
As an affiliate, we may receive a commission for purchases made through any of the links in this article.
